Trendy Music Radio And The Negative Effect It Has Had On The Airwaves
Let’s be honest. If you’re over 30 years of age, you most likely don’t like a lot of the garbage that passes for music you hear on the radio these days. In fact, you may find yourself listening to CDs or Ipods and avoiding the radio wasteland all together. It is sad that so many people that grew up loving the radio can’t stand it today. But, we did not leave pop radio. Popular radio left us.
You see, up until the mid nineties, most radio markets were regional. The stations we listened to used to be independently owned. They performed whatever they wanted whenever they wanted. Because of this, you had regional hits. A tune could have been successful within the mid-west and not be heard within the south. Remeber taking a trip to a different metropolis and being exposed to new songs? This created diversity. Those great days are no more. In the nineties, two big fat firms purchased up over ninety percent of the radio stations and dictated what they performed on a national level. Sadly, these days, you can journey from the east coast to the west and you will listen to twenty completely different radio stations and only hear about 12 songs. No surprise listeners have been dropping the airwaves in droves.
But what about satelite? Is not that better than normal radio? Well, for content material, yes. But Satelite radio has been hemorraging money for years. The fact is, most individuals just do not want to PAY for the privilage of listening to the radio. We grew up with great music in our cars over the airwaves for free. As a tradition, American customers have NEVER been very good at paying for stuff we’ve always gotten at no cost so Satelite radio is largely irrelevant.
And likewise, in the 90s, a little firm referred to as VIACOM began buying up MTV, VH1, BET, and every other music television stations they could get their greedy little hands on. What once were nice stations for ALL sorts of artists to be showcased grew to become reality stations instead. In actual fact, it might be stated that these stations (underneath Viacom’s wing) actually perfected trendy reality television while almost totally abandoning music all together.
Is there any hope for music lovers and American radio to get back together? Unfortunately, if the large firms don’t fail and release the airwaves to the independents, radio is dead.
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